Mission
The Quinlan Graduate Marketing Association strives to provide professional development, skill building opportunities, professional networking, and a supplemental collegiate experience.
Purpose
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To foster scientific study and research in the field of marketing;
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To develop sound thinking in marketing theory and more exact knowledge and definition of marketing principles;
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To improve the methods and techniques of marketing research;
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To develop better public understanding and appreciation of marketing problems;
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To study and discuss legislation and judicial decisions regarding marketing;
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To improve marketing personnel;
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To record progress in marketing through the publication of outstanding papers;
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To provide application based experience to its members;
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To encourage and uphold sound, honest practices, and to keep marketing operations on a high ethical plane;
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To explore new methods of integrated marketing communications;
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To provide social/networking opportunities for graduate students and alumni;
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To work cooperatively and promote friendly relations between students, organizations, faculty, and business people;
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To conduct other activities that are consistent with any of the above or that advance any of the above.
